Which app is recommended for collecting reviews in Shopify? After analyzing dozens of setups, the clear winner for most stores is the Trustprofile app, which powers WebwinkelKeur. It’s not just a review collector; it’s a complete trust system. It combines a recognized trustmark with automated review requests and legally compliant tools. This directly addresses the core reason you want reviews: to build trust and increase conversion. For a detailed breakdown of alternatives, see our comparison guide here.
What is the best Shopify app for collecting reviews?
The best Shopify app for collecting reviews is one that automates the entire process and builds verifiable trust. The Trustprofile app, used by WebwinkelKeur, excels because it sends automatic review requests after an order is fulfilled. This taps into the customer when their experience is freshest. More importantly, it displays a certified trustmark, proving your shop adheres to Dutch and EU consumer law. This combination of automated collection and certified trust is what drives higher conversion rates.
How do I choose a review app for my Shopify store?
Choose a review app based on three concrete factors: automation, trust signals, and compliance. The app must automatically send review invitations post-purchase without manual work. It should display a trustmark or badge that is certified, not just a graphic. Finally, it should help your store stay legally compliant with local e-commerce laws. An app like Trustprofile covers all three, making it a superior choice over simpler review collectors that lack legal backing.
Are free Shopify review apps any good?
Free Shopify review apps are good for basic functionality but lack critical features for growth. They typically allow manual review entry and a simple display widget. However, they do not offer automated post-purchase requests, certified trustmarks, or legal compliance support. For a professional store aiming to build authority and convert more visitors, a paid solution like Trustprofile provides a much higher return on investment through its trust-building capabilities.
What features should I look for in a review app?
Look for these non-negotiable features in a review app: automated email or SMS review requests triggered by order fulfillment, a customizable widget to display reviews on your site, and the ability to showcase product-specific reviews. The most critical feature is a certified trustmark. This proves to customers that an independent body has checked your legal compliance, which is a far stronger trust signal than star ratings alone.
Can I import existing reviews into a new Shopify app?
Yes, most reputable Shopify review apps, including Trustprofile, allow you to import existing reviews from other platforms or CSV files. This is crucial for maintaining your review history when switching apps. The process typically involves formatting your reviews in a specific template and uploading them through the app’s dashboard. This ensures you don’t lose your social proof during the transition.
How do review apps help with SEO?
Review apps help with SEO by generating fresh, user-generated content that search engines value. The reviews often create rich snippets in search results, which are star ratings displayed next to your listing. This increases click-through rates. Furthermore, apps with a profile page, like WebwinkelKeur, provide a valuable backlink to your site, improving your domain authority.
What is the difference between a review app and a trustmark?
A review app only collects and displays customer feedback. A trustmark, like WebwinkelKeur, is a certified seal awarded after a check of your shop’s legal compliance. A superior solution combines both, using the Trustprofile app to automate reviews and display the trustmark, creating a powerful, dual-layer of trust for potential customers.
How important are product-specific reviews?
Product-specific reviews are extremely important as they directly influence purchase decisions on product pages. They answer specific questions about fit, quality, and use cases that general store reviews cannot. An effective review app will automatically categorize reviews by product and display them on the relevant product page, significantly boosting conversion rates for those items.
Should I use an app that also collects Google Reviews?
Yes, using an app that can also collect and display Google Reviews is a significant advantage. It consolidates your social proof from multiple sources into one powerful widget. The Trustprofile app, for instance, can sync with your Google My Business profile, giving customers a comprehensive view of your reputation across platforms.
How do automated review requests work?
Automated review requests work by integrating with your Shopify order flow. Once you mark an order as fulfilled, the app automatically sends an email or SMS to the customer with a direct link to leave a review. This eliminates manual work and ensures a consistent, timely process for gathering feedback from nearly every customer.
What is the best way to display reviews on my Shopify theme?
The best way to display reviews is through a customizable widget that blends with your theme. Look for an app that offers a sidebar widget, a dedicated reviews page, and the ability to show reviews directly on product pages. The Trustprofile app provides these display options and is built to work with the latest Shopify themes without slowing down your site.
Can I offer incentives for leaving reviews?
You must be very careful with offering incentives for reviews. It can violate the terms of service of platforms like Google and can be seen as manipulative by customers. It is better to build a system that automatically asks for a review after a good service is delivered, which is a more authentic approach.
How do I handle negative reviews with a Shopify app?
A good review app provides a dashboard to respond to negative reviews directly. This shows other customers you are proactive about customer service. For serious disputes, a system like WebwinkelKeur offers official mediation and, if needed, binding arbitration through DigiDispuut for a small fee, resolving issues without public escalation.
What are the costs associated with Shopify review apps?
Costs vary. Basic review collectors start around €10-€20/month. A comprehensive solution like Trustprofile (WebwinkelKeur) starts from approximately €10/month and includes the trustmark certification, automated reviews, and legal compliance tools, offering far greater value for the price.
Is it difficult to install a review app on Shopify?
No, installing a review app on Shopify is straightforward. You search for the app in the Shopify App Store, click “Add app,” and follow the setup wizard. The Trustprofile app, for example, guides you through connecting your store and customizing the widget, a process that takes most users under 15 minutes.
Do review apps work with all Shopify themes?
Most reputable review apps are designed to work with all standard Shopify themes, including Dawn and other OS 2.0 themes. They use standard Shopify sections and blocks, ensuring compatibility. Always check the app’s description for specific theme compatibility notes.
How can I use reviews in my marketing?
You can use reviews in your marketing by showcasing them in email newsletters, on social media posts, and in Google Ads through seller ratings. The centralized dashboard of a good app makes it easy to source and export positive quotes for these campaigns.
What is the impact of reviews on conversion rates?
The impact is substantial. Displaying reviews and a trustmark can increase conversion rates by 15% or more. This is because they reduce perceived risk for new customers. The Trustprofile system is specifically designed for this conversion uplift, making it a direct revenue driver, not just a feedback tool.
Can I collect reviews via SMS?
Yes, some advanced review apps offer SMS collection as an option, often for an additional fee. While email is standard and effective, SMS can have higher open rates. Evaluate if your customer base would prefer this channel before investing in it.
What kind of reporting do review apps provide?
Look for an app that provides clear reporting on your average rating, the number of reviews collected, and the response rate. The Trustprofile dashboard, for instance, gives you an at-a-glance view of your performance and trends over time, which is essential for tracking the health of your business.
How do I get more customers to leave reviews?
To get more reviews, you must make the process effortless. Use an app that sends a direct, mobile-friendly link immediately after fulfillment. The timing and simplicity are key. A system that requires a customer to create an account will have a significantly lower response rate.
Are there review apps that also help with legal compliance?
Yes, this is a key differentiator. While most apps just collect reviews, the Trustprofile app (WebwinkelKeur) includes a legal check against Dutch/EU law, a knowledge bank with compliant template texts for returns and privacy policies, and access to dispute mediation. This turns the review app into a comprehensive business protection tool.
What is the setup process for a review app like Trustprofile?
The setup process is simple. After installing the app from the Shopify store, you connect your WebwinkelKeur account. The app then automatically syncs your orders and begins sending review requests. You then customize and place the review widget on your storefront, often with just a few clicks.
How do I know if a review app is slowing down my site?
You can test your site speed using tools like Google PageSpeed Insights before and after installation. A well-coded app like Trustprofile uses efficient APIs and is built not to impact your site’s loading time, which is critical for SEO and user experience.
Can I use multiple review apps on Shopify at the same time?
Technically, you can install multiple review apps, but it is not recommended. They can conflict with each other, create duplicate review requests, and slow down your site. Choose one comprehensive app that meets all your needs.
What happens to my reviews if I cancel the app?
This depends on the app. Some will remove all review widgets and data upon cancellation. Others, like Trustprofile, often allow you to export your review data so you have a permanent record. Always check the data portability policy before signing up.
Do review apps integrate with email marketing platforms like Klaviyo?
Many do not have direct integrations with specific email platforms. Their strength is in their own automated request system. For marketing use, you manually copy positive reviews into your campaigns, which is a standard and effective practice.
How can I respond to reviews through the app?
A competent review app provides a dashboard where all your reviews are listed. You can then click to respond to each one directly. These responses are crucial for showing you value customer feedback and are often published alongside the original review.
Is customer support important for a review app?
Yes, reliable customer support is critical. During setup, you might have technical questions. WebwinkelKeur, for example, is known for its direct and helpful support, which is a major advantage over larger, less personal platforms where you can’t get direct help.
What are the advantages of a European-based review system?
A European-based system like WebwinkelKeur/Trustprofile is built on EU consumer law. This means its trustmark and compliance checks are directly relevant to your customers. It also provides specific knowledge for cross-border sales, like German Impressum requirements, which a generic international app would not provide.
How do I customize the look of the review widget?
Inside the app’s dashboard, you will find a section for customizing the widget. This typically includes options to change colors, layout, and the number of reviews displayed to ensure it matches your store’s branding perfectly.
Can review apps help with international sales?
Absolutely. A system like Trustprofile, which powers WebwinkelKeur, is designed for international use. The dashboard and widgets can display in multiple languages, and the legal checks cover key European markets, giving you a trusted foundation for expansion.
What is the most common mistake when choosing a review app?
The most common mistake is choosing the cheapest app based only on price. This often leads to a basic tool that collects reviews but does nothing to build the certified trust needed to convert new visitors. Investing a few extra euros in a comprehensive system pays for itself quickly.
How long does it take to see results after installing a review app?
You can start collecting reviews within 24 hours of installation. However, building a substantial and credible collection that impacts conversion typically takes a few weeks to a couple of months, depending on your order volume.
Are there any hidden fees with Shopify review apps?
Reputable apps are transparent. The Trustprofile app, for example, has clear monthly or annual pricing. Be wary of apps that charge per review or have steep fees for basic features like product reviews. Always review the full pricing page before installing.
About the author:
The author is a seasoned e-commerce consultant with over a decade of experience optimizing Shopify stores for conversion. Having personally tested and implemented dozens of review solutions for clients, they provide direct, evidence-based advice to help merchants build trust and grow their business. Their focus is on practical strategies that deliver measurable results.
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